More than eight in 10 mobile phone users in India are receiving advertising messages over their phone, a higher percentage than both the United States and the United Kingdom, according to Mobile Advertising Report. The United Kingdom and the United States follow India at 51 percent and 37 percent. Limbo, a California-based mobile social community [...]

Publishing company HT Media Ltd. said it formed a new venture to provide mobile marketing services to other brands, ad agencies and network operators, in collaboration with Velti Plc, a London Stock Exchanged-listed applications and services firm.

With the country’s mobile operators adding close to 9-10 million subscribers every month, venture capital firms are exploring the mobile advertising space for investment opportunities.

Students enrolled in courses through distance education may soon be getting lesson capsules on their mobile phones and even taking exams using their handsets. With the proliferation of mobile phones in distant parts of the country, the Indira Gandhi Nation Open University (Ignou) plans to use the technology for information and content delivery by 2009 [...]

Nokia has signed up carriers Sprint and Bharti Airtel and a number of European publishing houses as partners for a mobile advertising network it is building, it said on Tuesday. The world’s biggest cellphone maker entered the market when it bought U.S. mobile advertising firm Enpocket last year. It plans to use partnerships with carriers [...]

With an ever-growing population of mobile phone users in India, advertisers see the handset as a potential medium for reaching consumers with their targeted messages. “Unlike television and print, mobile phones provide a much more focussed and assured access to consumers,” says Subho Ray, president of the Internet and Mobile Association of India, or IAMAI. [...]

Toronto-based MyScreen Mobile has continued to make significant moves in hopes of dominating the mobile advertising space. This time they have taken their technology to India and filed a patent application. Myscreen has filed patents for its technology in the USA, Canada and other parts of the world.
MyScreen recently secured a $10 million investment to [...]

The latest tussle for grabbing maximum eyeballs for advertisement will be fought on the mobile platform. The drop in the average revenue per user is forcing telecom and related industries to find new avenues for growth.
The value-added services industry is still fragmented and advertisement within it still remains a small revenue stream. Serious steps ,however, [...]

Cellphone advertising is witnessing the first few signs of how it has the potential to become big in the near future. Hindustan Unilever and Coca-Cola, two of the biggest advertisers in the country belonging to the fast moving consumer goods sector, have launched campaigns this month to tap mobile users.

Today, Coca-Cola announced a mobile campaign [...]

A new player in the mobile advertising segment, Airvoice Infocom Pvt. Ltd, says it is confident of changing the trend in mobile advertising. It has introduced a technology, which allows subscribers to listen to 10 to 15 second advertisements before connecting to the number they call.
What’s more, subscribers will earn money for every call they [...]